The King’s Cup honours our past, celebrates our militaries’ ‘fittest and finest’, mirrors the opportunities for women in the military, makes an enduring contribution to strategic alliances and leaves a substantive legacy.

One hundred years on it builds on the triumphs of a 1919 world determined to return to peace.

Who wouldn’t want to support an event that honours our past, empowers servicewomen and men in eight allied armed forces in front of 100,000 spectators and veterans, voters, Heads of State and three million in uniform via live streaming?

Battles are won long before force of arms are deployed and keeping the peace requires a healthy, celebrated, respected and fully funded military. Service does not always mean sacrifice and not all veterans are victims.

All Nations need events that help build allies and alliances, experiences that strengthen our human potential, engagements that build societal and political capital and capture the public imagination.

The defence industry who turn technology into shareholder returns, develop solutions that keep our military safe and provide employment for hundreds of thousands have an equal role to play.

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The King’s Cup is a force multiplier:

The first time serving men and women will row in the same boat at an elite international event

The first time in 100 years that there is to be a military event at Henley Royal Regatta

The first time 120 Allies from eight nations will be rowing, racing and living together

The first time there is to be a major international sporting event in the wake of British Armed Forces week

The first time eight Nations will contribute valuable and symbolic materiel into the alloyed King’s Cup

The King’s Cup is a trojan horse for a sport with tremendous military potential and a proxy for a much bigger conversation on the power of sport to bridge an emerging gap between the military and broader society, defence industries and those they serve.

It engages with families, friends and units of military athletes with the ability to watch each race live streamed. The King’s Cup leaves a legacy of boats, profile and opportunity for following military crews.